Global Leader of Contact Lenses and Lens Care Solutions for Healthy Vision

Did you know...more than 800 million people worldwide have vision needs¹, and nearly three-quarters of vision impairment issues can be prevented or treated²?

World Sight Day (WSD) is an official day of awareness on the World Health Organization (WHO) calendar, and is coordinated by the International Agency for the Prevention of Blindness (IAPB). It is an annual observation to raise public awareness of blindness and vision impairment as well as to educate individuals about blindness prevention. Celebrated annually on the second Thursday in October, this year, WSD is October 14, 2010.

CIBA VISION has created a global public education campaign to create greater appreciation for the gift of sight and show the effects of vision impairment. Along with a Facebook page and video, the campaign features images that showcase The Statue of Liberty as it might be viewed through the eyes of an individual with uncorrected refractive errors, such as astigmatism, myopia, hyperopia and presbyopia.

If you are an eye care professional, click here to request your patient education toolkit.

¹ World Health Organization, Visual Impairment and Blindness Fact Sheet N°282, http://www.who.int/mediacentre/factsheets/fs282/en/ (Updated May 2009).
² VISION 2020: The Right to Sight Blindness and Vision Impairment Global Facts, http://www.vision2020.org/main.cfm?type=FACTS, (Updated April 1, 2010).