Press Releases
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June 16, 2010
Landmark Study Demonstrates Patients Who Replace Contact Lenses on Schedule Report Better Comfort and Visioni
A report published in the journal Optometry & Vision Science demonstrated that patients who replaced their silicone hydrogel (SH) contact lenses according to the manufacturer recommended replacement frequency (MRRF) experienced better comfort and vision at the end of the day than non-compliant patients.
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February 16, 2010
CIBA VISION® Partners with TLC's Carmindy to Educate Consumers About Healthy Eye Habits
Just as people nationwide are looking for new ways to maintain their physical health in the New Year, the AIR OPTIX AQUA brand team is partnering with Carmindy, makeup artist on TLC's hit show “What Not to Wear” and three top eye care practitioners to remind consumers of the importance of eye health. Beginning February 16, 2010, CIBA VISION®, maker of the AIR OPTIX AQUA contact lenses, is conducting a search for America's best tips and tricks to “Surprise Your Eyes” by keeping eyes healthy and making them beautiful.
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November 1, 2009
Academy For Eyecare Excellence™ Delivers Education To Eye Care Practitioners - Whenever and Wherever They Choose
The CIBA VISION® ACADEMY FOR EYECARE EXCELLENCE™ (www.cibavisionacademy.com) has expanded the breadth and reach of its highly-regarded professional education programs with new online learning modules and an "app" for iPhone® users.
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November 1, 2009
Focus® dailies® toric relaunches with several product enhancements
Focus® DAILIES® Toric, the world's first daily disposable toric contact lens, is now available in 20°, 70°, 110°, and 160° axes. With the new axes, Focus® DAILIES® Toric contact lenses now offer the widest parameter range of any daily disposable toric lens resulting in an increase in patient coverage from 55% to 78%
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September 8, 2009
New clinical data shows that DAILIES® AquaComfort Plus® contact lenses can significantly reduce six common contact lens–related symptoms
Eye care practitioners can now offer their patients a contact lens that can diminish the severity of common contact lens-related symptoms. A new clinical study shows that a daily disposable regimen with DAILIES® AquaComfort Plus® reduced both the frequency and severity of six common symptoms compared to habitual weekly to monthly replacement lenses
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June 2, 2009
New study shows many U.S. contact lens wearers do not comply with recommended replacement schedules
A new study demonstrated the lack of compliance with manufacturer recommended replacement of contact lenses among U.S. contact lens wearers. In a study of 1,654 contact lens wearers, 59 percent of two-week replacement contact lens patients wore their lenses for longer than the manufacturer recommended replacement frequency (MRRF). Comparatively, 29 percent of one-month replacement contact lens wearers and only 15 percent of daily disposable wearers wore their lenses for longer than the MRRF.
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April 1, 2009
Freshlook® Color Contact Lenses Introduces Three New Colors For A More Noticeable Look
For patients interested in colored contact lenses, natural aesthetics and the overall 'look' of the lens are important. In fact, over half of patients desire a noticeable or vibrant lens i. The FreshLook brand is introducing three new vibrant colors
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