News and Media
Academy For Eyecare Excellence™ Delivers Education To Eye Care Practitioners - Whenever And Wherever They Choose
- ACADEMY FOR EYECARE EXCELLENCE™ provides convenient, no-cost online programs so more practitioners and staff can participate in high-quality clinical and business education
- iPhone® users can download an app that provides instant access to ACADEMY FOR EYECARE EXCELLENCE™ programs and continuing education
The CIBA VISION® ACADEMY FOR EYECARE EXCELLENCE™ (www.cibavisionacademy.com) has expanded the breadth and reach of its highly-regarded professional education programs with new online learning modules and an "app" for iPhone® users.
Eleven online learning modules cover topics ranging from ocular anatomy to multifocal soft lens fitting. Some courses are designated for eye care practitioners and others are designed for staff members.
Each learning module takes about 40 minutes to complete, although the user may pause the program at any time, allowing busy practitioners and staff members to complete the work in shorter increments. At the end of the module, the user takes an online test, which is scored instantly. After scoring is complete, the user can print out a certificate of completion that is suitable for framing.
"CIBA VISION® has received very positive feedback from optometrists and staff members who are using these e-learning modules. This reflects the evolution of education through online learning, offering the same high-quality educational material that is available during in-person courses. The only difference with e-learning is the ECP can access the modules when it's most convenient without incurring the cost of travel or office downtime," said Dwight H. Akerman, O.D., F.A.A.O., Director of Professional Programs for CIBA VISION®.
CIBA VISION® has taken its commitment to online learning one step further by offering an iPhone "app" as a no-cost download for ECPs who are iPhone users. Once the app is installed on the iPhone, the user can access the ACADEMY FOR EYECARE EXCELLENCE tools and education from their iPhone.
From a technology perspective, the iPhone (and emerging smartphone technology) isn't just about a novel mobile phone with video games, widgets and news highlights. Increasingly, it's also used for educational purposes and business. This digital platform and connection touch point is rapidly changing the way the world communicates. This ACADEMY FOR EYECARE EXCELLENCE iPhone app is an exciting point of differentiation and a transformational communication platform for now and the future.
"As a leading partner with ECPs around the world, CIBA VISION® is continuing to enhance ACADEMY FOR EYECARE EXCELLENCE offerings through ease of access. We are listening to the needs of the ECP and responding in a way that delivers relevant content in a technology format that is most convenient for them," said Akerman. "Technology is a powerful tool that allows us to overcome concerns of time, money and travel so that more optometrists, staff and their patients receive the benefit of high-quality education."
About CIBA VISION® and the ACADEMY FOR EYECARE EXCELLENCE
With a shared passion for healthy vision and better life, CIBA VISION® is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION® is dedicated to improving the quality of patients' lives around the world through innovative vision care solutions and strong partnerships with eye care professionals. With worldwide headquarters in Atlanta, CIBA VISION® products are available in more than 70 countries around the world. For more information, visit the CIBA VISION® web site at www.cibavisionacademy.com.
The ACADEMY FOR EYECARE EXCELLENCE™ was created by CIBA VISION® to provide eyecare professionals around the world access to advanced clinical, business and management strategies and techniques to ensure the highest standard of patient care. Content for the ACADEMY FOR EYECARE EXCELLENCE has been developed by a prestigious faculty of clinicians and practice development thought-leaders and experts to educate eyecare professionals in all stages of career development and all practice settings. To learn more about the ACADEMY FOR EYECARE EXCELLENCE or to participate in online learning, visit www.cibavisionacademy.com.
ACADEMY FOR EYECARE EXCELLENCE, CIBA VISION® and the CIBA VISION® logo are trademarks of Novartis AG.
iPhone is a trademark of Apple, Inc.

