News and Media
FreshLook® color contact lenses introduces three new colors for a more noticeable look
- Number one selling color contact lens in the USi launches most vibrant ColorBlends ever
- Discover the new colors by visiting the FreshLook Color Studio™
For patients interested in colored contact lenses, natural aesthetics and the overall 'look' of the lens are important. In fact, over half of patients desire a noticeable or vibrant lensii. The FreshLook brand is introducing three new vibrant colors:
- Brilliant Blue,
- Gemstone Green; and
- Sterling Gray.
"The new colors were developed for patients with light or dark eyes, who want a more noticeable look," said Dwight Akerman, O.D., F.A.A.O. and Director of Professional Programs for CIBA VISION®. "With the introduction of these colors, FreshLook ColorBlends now delivers natural looking color for both subtle and noticeable effects in the preferred color contact lens families."
Since patients are most interested in wearing gray, green, blue and hazel,iii the new colors deliver on the need for more vibrant effects and bold looks in those color families. Many patients prefer these new colors, especially for special occasions or evenings out. Patients liked the new FreshLook ColorBlends colors because they are likely to get noticed, draw attention and make an impact when wearing the lenses.
The new colors use the same patented three-in-one technology as FreshLook ColorBlends for a natural appearance:
- the outer starburst pattern makes eyes appear bigger and brighter,
- the inner starburst pattern provides contrast to brighten eyes while maintaining a natural look, and
- the vibrant opaque color pattern blends with the patient's eye color to create a natural looking color change.
Patients can "try on" the new FreshLook ColorBlends vibrant colors before they visit their eye care professional's office by logging on to freshlookcolorstudio.com. This on-line tool allows patients to upload their photo, select the FreshLook color they'd like to see on their eyes and then view their new look. This simplifies the color selection process and can help save chair time and money for practices by allowing patients to try the different colors and effects, change their eye color in subtle or dramatic ways and pre-select their favorite look and print out their selection for their ECP.
FreshLook Color Blends lenses are recommended for daily wear and a two week replacement schedule. The lenses will be available in a median base curve with a 14.5mm diameter. The lens power range will include +2.00 to -6.00 in 0.25D steps, -6.50 to -8.00 and +2.50 to +6.00 in 0.50D steps.
About CIBA VISION®
With a shared passion for healthy vision and better life, CIBA VISION® is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION® is dedicated to improving the quality of patients' lives around the world through innovative vision care solutions and strong partnerships with eye care professionals. With worldwide headquarters in Atlanta, CIBA VISION® products are available in more than 70 countries around the world. For more information, visit the CIBA VISION® web site at www.cibavision.com.
i CIBA VISION® data on file, 2008.
ii CIBA VISION® data on file, 2008. Among patients surveyed interested in color.
iii CIBA VISION® data on file, 2008. Among customers interested in color contact lenses (weighted average of light and dark eyed respondents).