News and Media
Focus® dailies® toric relaunches with several product enhancements
- Four new axes to provide greater patient coverage1
- Scribe marks to measure rotation for accurate fittings
- 90–pack option for greater patient value
Focus® DAILIES® Toric, the world's first daily disposable toric contact lens, is now available in 20°, 70°, 110°, and 160° axes. With the new axes, Focus® DAILIES® Toric contact lenses now offer the widest parameter range of any daily disposable toric lens resulting in an increase in patient coverage from 55% to 78%2.
“Eighty percent of astigmatic patients have cylinder axes at or near 90° or 180°, +/– 20°³ ,” said Mark Herriott, O.D. “With the Focus® DAILIES® Toric axes expansion, now even more astigmatic patients can benefit from the high performance and comfort of DAILIES® lenses.”
Focus® DAILIES® Toric lenses now feature an inversion mark making them easy for patients to insert. The back surface toric design results in excellent optics4 and the tri–curve design delivers a consistently thin, comfortable edge regardless of power. The lenses have a double thin zone design that helps provide the stability and comfort doctors and patients expect from Focus® DAILIES® products.
“Fitting ease in a toric lens is key for eye care practitioners,” said Dr. Herriott. “Focus® DAILIES® Toric lenses address key contact lens performance attributes that are important to ECPs, namely a successful and predictable fit and comfort throughout the day.”
The initial comfort of Focus® DAILIES® Toric contact lenses is excellent, with 76% of patients rating it a nine or 10 with 10 being the best5. Focus® DAILIES® Toric is the only toric lens with a blink–activated moisturizing agent to help improve lens comfort throughout the day.
The Focus® DAILIES® Toric lenses are manufactured the CIBA VISION® patented LightStream™ Technology, which provides excellent quality and reproduction for consistently high lens performance. The LightStream™ Technology as well as nelfilcon A, the unique material in Focus® DAILIES® lenses, was specially designed to provide important benefits to contact lens wearers including consistent quality and daily disposable convenience.
Focus® DAILIES® Toric lenses are available in powers from +4.00 to –6.00DS in 0.25D steps, and –6.50 to –8.00DS in 0.50D steps. Cylinder powers are –0.75 and –1.50, with axes at 20°, 70°, 90°, 110°, 160° and 180° and they are available in an 8.6mm base curve, 14.2mm diameter. Focus® DAILIES® Toric contact lenses are now available in new 90–packs, offering a greater value for patients.
About CIBA VISION®
With a shared passion for healthy vision and better life, CIBA VISION® is a global leader in the research, development and manufacturing of contact lenses and lens care products. CIBA VISION® is dedicated to improving the quality of patients' lives around the world through innovative vision care solutions and strong partnerships with eye care professionals. With worldwide headquarters in Atlanta, CIBA VISION® products are available in more than 70 countries around the world. For more information, visit the CIBA VISION® web site at www.cibavision.com.
¹CIBA VISION® data on file, 1999 *Compared to previously available Focus® DAILIES® Toric parameter range, based on the prevalence of refractive errors and calculation of residual astigmatism
²CIBA VISION® data on file, 1999 *Compared to previously available Focus® DAILIES® Toric parameter range, based on the prevalence of refractive errors and calculation of residual astigmatism
³CIBA VISION® data on file, 1999
4CIBA VISION® data on file, 2002
5CIBA VISION® data on file, 2008
Focus, DAILIES, LightStream, CIBA VISION® and the CIBA VISION® logo are trademarks of Novartis AG.
CIBA VISION® Corporation, a Novartis AG company.